Some interesting facts of Amazon!

 I’ve been researching about Amazon.com lately to unravel the source of their great success in the online industry and I get to know more and more about the company, I’m just impressed on how they run a under a simple corporate culture but generate elaborate and creative ideas simultaneously. But most of the brilliant strategies they took may not relate to the topic of my essay I am getting ready to write, which is more concentrated on the expertise of CEO Jeff Bezos as a leader, so I would like to share some of them here. They only have one fundamental corporate culture that runs through the whole organization which is to always think on behalf of the customer. This notion has stimulated Amazon’s amazingly customer-friendly features such as its low-priced product line-up and its convenient functions like the customer review and recommendations. I was especially found the customer review function interesting, as it prevents us from having limited access to information which was biased, one-sided explanations given from the manufacturer. Instead, it allows us consumers to transmit information and impressions about a product to each other which made it easier for us to access more accurate and specific information thus increasing the credibility of the products, which was an issue that remained unsolved in online business.
 I was also astounded with the strategy taken with the kindle. Many of the e-books, including brand new best-sellers, sold on the kindle are remarkably cheap and kept in a fixed price. I wondered how they can earn profit from selling books with such high discounts. Other than these best-sellers there are several other books antiquated books that are cheap but are sold in the same fixed price, which creates profit. It was a smart strategy taken by Amazon to galvanize customers with cheap best-sellers approving the losses but by selling other cheaper books in the same price, they make a profit over all.